Santa Cruz Harbor Landing is envisioned as a community-oriented destination, built at a scale appropriate for the neighborhood and landscape. A traditional central lodge will offer familiar guest-stay amenities, while a mix of “glamping” tents and cabins will introduce a new kind of harborside leisure. Photos to the right show similar tent cabins from other locations. Harbor Landing will provide 2.3 acres of natural open space, which includes 1 acre of designated public park land. Site layout will build upon bike and pedestrian access to the Harbor and nearby Arana Gulch Trail.


As the unofficial gateway to the Santa Cruz North Harbor, the Harbor Landing concept serves as an optimal transition between a recreational hub and an established Live Oak neighborhood. A low scale commercial element will house neighborhood-serving retail. A residential component serves as a buffer to adjacent single- and multi-family homes, easing some of the regional housing needs and ensuring the financial feasibility of the project. 


A third and final community meeting will be held after Swenson Builders submits a Pre-Application with the Santa Cruz County Planning Department and gains feedback from the departments review.



Between 2000 and 2007, the former Santa Cruz County Redevelopment Agency acquired three parcels totaling 8.3 acres of land at the corner of 7th Avenue and Brommer Street, near the north entrance to the harbor.


Following the 2011 dissolution of redevelopment agencies statewide, the County Redevelopment Successor Agency took ownership of the property, which is required to be sold under California law.


In 2013, the Successor Agency set forth a management strategy to maximize sales proceeds, strengthen the local tax base, and improve economic vitality while considering the community’s vision and quality of life.


The Successor Agency also had the responsibility of promoting development consistent with the County’s land use and zoning requirements for the site, which is designated for visitor serving accommodations, destination oriented commercial uses, and public open space.


In 2017, the County sent out a Request for Qualifications (RFQ) which sought proposals from qualified development teams to develop the property. On August 28, 2018, the Successor Agency Board unanimously approved an Exclusive Negotiating Agreement (ENA) with Swenson Builders.


Under this ENA, Swenson is required to lead a community outreach program to gather input from the surrounding neighborhood, which includes the Santa Cruz Port District. The community’s input will be a vital part of Swenson’s site design process and ultimately the development of the property.